Monthly Packages Built for Small and Medium-Sized Service Businesses

Knight Marketing helps service-based businesses get real results with clear strategy, strong branding, and consistent execution. Choose a package that matches where you are today and where you want to go next.

Small to medium businesses only. No long-term contracts. Clear scope, clear pricing, and honest communication.

How Our Packages Work

Simple structure. Serious execution.
  • You choose a monthly package based on your goals

  • We create a focused marketing plan around that package

  • You get consistent work every month, plus clear reports and check-ins

  • You can upgrade, add services, or pause with a simple conversation

Each package is built for service-based businesses that need clean branding, a professional online presence, and marketing that actually brings in leads, not just followers.

Explore Monthly Packages

ELITE Package

High-performance marketing with senior-level support, priority execution, and a fully managed monthly program.

PRO Package

Advanced strategy, multi platform content, SEO improvements, and ongoing optimization to accelerate growth.

Growth Package

More visibility, stronger content support, and reliable lead generation for expanding service businesses.

Essentials Package

A strong marketing foundation with better branding, a clean online presence, and simple visibility improvements.

ELITE Package

$15,000 per month

Included in ELITE Package:

Elite includes EVERYTHING in Essentials, Growth, and Pro, plus the following elite level upgrades.

Strategy

• Monthly strategy meeting
• Quarterly planning
• Offer and pricing consultation
• Performance reviews
• Full analytics dashboard
• Priority communication

Website

• One landing page per month
• One sales page per month
• Monthly website updates
• Fixes and maintenance
• Quarterly CRO improvements
• Heatmap analytics
• Funnel review and improvements

Branding

• Custom graphics pack every month
• Brand messaging refinement
• Light brand evolution support

Social Media

• Management of two platforms
• Sixteen posts per month
• Six short videos per month
• Content calendar
• Priority scheduling and revision cycles

SEO

• Premium SEO analysis each quarter
• Keyword research updates
• Local SEO upkeep
• One short article per month
• Four backlinks per month
• Technical SEO upkeep
• Long-form blog optimization

Paid Ads

• Management of one ad platform
• One new campaign per month
• Weekly optimization
• Retargeting funnel included
• Standard creative set per quarter

Email & CRM

• Welcome sequence
• Monthly newsletter
• Light CRM tuning
• One custom automation per month
• SMS automation

Reputation

Monitoring
• Review generation
• One annual review recovery project

Analytics

• Weekly dashboard
• Monthly deep dive
• Quarterly insights review
• Competitor snapshot included

Monthly add-ons Available

• Additional platform management

• Weekly video production

• Additional ad platform management

PRO Package

Monthly Packages

Provides high output content, expanded platform support, advanced SEO, stronger ad management, and deeper strategy. This tier is ideal for businesses that want near-agency-level support without hiring a full in-house marketing staff.

$7,500 per month

High-performance marketing for service businesses that need expanded content, advanced SEO, stronger ad management, and deeper reporting.

Included in PRO Package:

Pro includes EVERYTHING in Essentials and Growth, plus the following Pro-level upgrades.

Strategy

• Monthly strategy session
• Quarterly planning
• Performance review
• Analytics dashboard

Website

• One landing page per month
• One sales page every two months
• Monthly website updates
• Fixes and maintenance
• Quarterly CRO improvements
• One monthly content or copy update

Branding

• Custom graphics pack each month
• Brand messaging refinement (light)

Social Media

• Management of two platforms
• Twelve posts per month
• Four short videos per month
• Monthly content calendar

SEO

• Keyword research updates
• Local SEO upkeep
• One short SEO article per month
• Three backlinks per month
• Technical SEO upkeep
• Basic SEO analysis

Paid Ads

• Management of one ad platform
• One new campaign per month
• Weekly optimization
• Standard ad creative

Email & CRM

• Welcome sequence
• Monthly newsletter
• Light CRM tuning
• One small automation per month

Reputation

• Monitoring
• Review generation

Analytics

• Weekly dashboard
• Monthly deep dive
• Monthly performance report

Monthly Add-ons Available

• Executive-level consulting

• Additional social platform management
• Weekly video production

• Additional backlinks (monthly allocation)

• Additional ad platform management

Growth Package

$5,000 per month

Included in Growth Package:

Growth includes EVERYTHING in Essentials, plus the following expanded services for stronger monthly output and improved visibility.

Strategy

• Monthly strategy check in
• Analytics dashboard
• Light performance reporting

Website

• One landing page every two months
• Monthly website updates (light)
• Fixes and maintenance
• One monthly content or copy update

Branding

• Monthly graphics pack (light version)

Social Media

• Management of one platform
• Eight posts per month
• Two short videos per month
• Monthly content calendar

SEO

• Basic SEO analysis
• Keyword updates (quarterly)
• Local SEO upkeep
• One short SEO article per month
• Two backlinks per month

Paid Ads

• Management of one ad platform
• One new campaign every two months
• Standard optimization

Email & CRM

• Welcome email sequence
• Monthly newsletter

Reputation

• Reputation monitoring

Analytics

• Monthly performance report
• Monthly dashboard update

Monthly Add-ons Available

• Additional social platform management
• Weekly video production

• Additional ad platform management

• Premium reporting dashboard upgrade

Essentials Package

Stronger monthly output and professional marketing support for businesses ready to increase visibility and improve performance.

$2,500 per month

Clean, consistent marketing support for small service businesses that need reliable visibility and simple monthly execution.

Included in Essentials Package:

The Essentials Package provides simple, steady marketing support for small service businesses and solo professionals.
It establishes a clean foundation, consistent visibility, and reliable communication.

Strategy

• Monthly check-in
• Light reporting

Website

• One monthly content or copy update
• Fixes and maintenance

Branding

• Custom graphics pack (light version)

Social Media

• Management of one platform
• Four posts per month

SEO

• Basic SEO analysis
• Local SEO upkeep
• One short SEO article per month

Paid Ads

• Not included

Email & CRM

• Monthly newsletter

Reputation

• Review generation system

Analytics

• Monthly dashboard update

Monthly Add Ons Available

• Additional social platform management
• Weekly video production

• Additional ad platform management

• Premium reporting dashboard upgrade

Fractional Chief Marketing Officer Package

Call For Pricing

Clean, consistent marketing support for small service businesses that need reliable visibility and simple monthly execution.

The Fractional CMO Package provides high-level strategic direction, leadership, and oversight across your entire marketing operation. This option is designed for companies that need more than monthly execution. It supports long-term brand growth, performance leadership, and executive-level decision-making.

You receive dedicated C-level guidance, a full cross-channel strategy, and structured meetings to align your marketing with business goals.

What You Receive

Strategic Leadership

• Full marketing department oversight
• Advisory support for executives and department heads
• Roadmap development for quarterly and annual growth
• Offer and product strategy guidance
• Pricing and positioning strategy
• Competitive and market landscape review

Brand and Messaging Direction

• Brand architecture and evolution
• Messaging refinement and communication strategy
• Multi-channel brand alignment
• Oversight of campaigns and creative direction

Performance and Analytics

• High-level performance review meetings
• Executive dashboards
• KPI design and measurement systems
• Leadership on cross-functional growth initiatives

Operational Oversight

• Direction for internal teams and outside vendors
• Structure and workflow development
• Hiring guidance for marketing staff
• Systems and tools consultation

Campaign Oversight

• Direction for paid advertising strategy
• Multi-channel campaign planning
• Launch structure and performance measurement

Who This Is For

• Companies that want executive-level marketing leadership
• Businesses preparing to scale or restructure
• Teams without an internal CMO
• Organizations seeking a unified strategy across all channels

Positioning

•This is not a monthly marketing package.
•This is a senior leadership role handled through a retained partnership.
•It is built for organizations that need direction, clarity, and operational alignment at the highest level.

Next Steps

If your organization is considering a Fractional CMO partnership, the best place to begin is a strategy conversation. This call allows us to understand your goals, current structure, and long-term vision. From there, we outline a tailored leadership plan that supports your business at the executive level.

A clear plan creates confidence A conversation creates clarity

Package Comparison Chart

Not sure which package is right for you?

Schedule a free strategy call and we will help you choose the best plan for your goals.

FAQ

Do I have to sign a long-term contract?
No. We prefer month-to-month or short initial commitments. If we are doing our job, you will want to stay.

What if I am not sure which package is right for me?
Book a free strategy call. We will look at your current marketing, your goals, and your budget, then recommend the smallest package that can realistically get you results.

Can I start small and upgrade later?
Yes. Many clients start with Essential or Growth, then move into higher tiers once the basics are working and revenue increases.

What if I only need one service, such as a website or SEO audit?
You can purchase one-time projects or add-ons without a monthly package. The packages are for businesses that want consistent monthly support.